LOCAL & EFFECTIVE DIGITAL MARKETING
Allow us to illuminate your business to Google
Our specialists are certified and accredited by Google
Our young, driven and dynamic team are motivated,dedicated to your success
We put YOUR Business in front of YOUR audience
We can get you there and teach you how to stay there
Your Digital road map to success
Assess your digital presence
How does your overall digital presence fare? Are you aware of your local audience? How do you sell yourself to them? Are you generating new enquiries through Social Media, your website or Google Business Listing? If so, are you happy with the results?
Google loves local businesses. For example, when people are searching for an “emergency electrician”, a “good restaurant” or a “cheap barber shop”, the Google algorithm knows the local intent and the results shown will be within a fairly tight area from their location.
It’s not enough to have a website, you need your entire online presence to be up to date and your marketing strategy in place. While you can continue to focus on running your business, we can help handle your internet marketing strategy, so that you don’t fall behind.
Google Business Listing – First impressions count!
A Google Mobile Movement Study revealed that 88% of the consumers who search for a type of local business on a mobile device will either call or go to that business within 24 hours, which is incredible!
People use their mobile devices to find a local business when they are ready to buy. Is your business ready to receive them? Is your business visible on Google Maps?
Our team helps your business to deliver that perfect, appealing first impression and more importantly, to appear when consumers are searching for a business like yours. Is there any point in having a perfect shop window if the curtains are drawn?
Website – Don’t lose your potential customers!
Google says 61% of users are unlikely to return to a mobile site if they had trouble accessing it and 40% will visit a competitor’s site instead. These days it’s not enough to have a perfect window display anymore, you need your interior to be welcoming as well. Is your website mobile friendly? Does it deliver a positive and easy user experience?
Our team is specialised in diagnosing and fixing the errors on your website, making it Google friendly and ready to offer your customers a positive experience. This is essential.
Social Media – Communication is the key to brand loyalty
Your social media business pages are your direct channels for communicating with your customers. Your online presence on social media is helping you to increase your customer loyalty but at the same time, showing that you are open and focused on an open communication with them. Did you know that social media marketing increases your brand awareness? Or that over 78% of small businesses are using social media to attract new customers?
Our team is here to help you develop a marketing strategy focused on your goals and tailored for your business. No two businesses are the same and our goals are to add value to your social media presence, rather than focus on social networks that don’t contribute to your brand’s objectives.
Reviews – Get your customers talking about you
Are your customers happy with your services? Do they show it by leaving you reviews? Word of mouth is very important when it comes to recommendations. A potential customer is more likely to buy from a business that has reviews rather than from one that has none. Nearly 9 out of 10 customers are influenced by an online recommendation as much as a personal one. Customers are likely to spend 31% more on a business with “excellent” reviews and 92% of users will use a local business if it has at least a 4 stars rating on Google Maps. Did you know that a one star increase in rating leads to a 5%-9% increase in a business revenue, whereas a negative review can cost a business as high as 30 potential customers?
Studies say that people tend to leave reviews when they have a negative experience, rather than when they have a positive one. Our team can help you create review campaigns and receive those positive reviews from your customers, while avoiding the negative ones.
Who we worked with and what we did for them
We have been with GoMapMyBusiness since October 2015 and they have built 4 websites as well as taking care of both onsite and offsite SEO. We have found them to be very professional and quick to make any changes we need to our websites.
We are more than happy to recommend GoMapMyBusiness.
Read the complete case study
I have been using the services of GoMapMyBusiness for building local interest for our Golf academy and promoting our Website and Google Maps page.
I am amazed at the results
Read the complete case study
If they can’t find you, they can’t choose you !
A typical day in the digital world, people these days turn to their smartphone for everything, services at your fingertips, nearer to your location.
Julian & Sophie’s Story
Julian and Sophie are like most married couples out there. They enjoy daily life together as well as romantic occasions and adventures. Every year Julian treats Sophie to something special on their anniversary and this year was no exception!
His planning started with a reservation at Sophie’s favourite London restaurant. Like many of us, Julian’s memory is not perfect so he turned to Google for help finding the contact details and address. Fortunately for him, all of the information he needed could easily be found on the restaurant’s Google Business page!
Why this is good for you…
From a customer’s perspective, these pages are essential for finding out about businesses and reading reviews. Businesses benefit from their Google Business page by:
- Attracting new clients
- Managing your online information
- Building a strong positive and credible reputation
- Reading and responding to customer reviews
- Gaining a better understanding of their target audience
Local Florist?
Once Julian had made his restaurant reservation, he decided that he wanted to take it one step further by ordering fresh flowers for his wife, Sophie. Again he turned to Google when searching for a reputable florist in the area that would be able to deliver the flowers to the restaurant before their reservation.
Julian knew the area quite well and he was sure that there were several florists in that part of town. However, he only managed to locate one florist just a few blocks away from the restaurant. Although the other florists had websites and they were trying to make their online presence known, they had not optimised their Google listing.
Why this is good for you…
Businesses with optimised listings also enjoy higher levels of traffic and there’s a greater level of control in terms of the details you share. There are several aspects to optimisation of your listing and these include sticking to Google’s guidelines, ensuring that your details are accurate and complete, and paying attention to detail when it comes to your business description and other information you add.
- Finding your business location with ease
- Finding your contact details with ease
- Establishing your business hours
- Learning what the exterior of the business looks like (this helps when locating a particular business)
Why it’s important to be on Google?
As if the restaurant and flowers were not romantic enough, Julian came up with the idea to buy a special necklace for Sophie in honour of this special occasion. He knew that personalised jewelry can take time but as luck would have it, the piece would be ready on the day! Julian simply needed to make sure that he could get to the jewellers on the way to the restaurant. Timing was everything since he had to make sure that he wouldn’t be late to meet his wife for their reservation.
Julian decided to plan his day further by mapping out his route from work to the jewellers and then on to the restaurant. The jewellers’ local listing was easy to find and Julian could calculate just how long his journeys would take.
Why this is good for you…
Just imagine, if these businesses were not listed on Google, Julian would have had to search high and low, or even drive around the area to make sure that he could pull off his plans :
- Easy to discover
- Easy to trust
- Easy to locate
Benefits of being on Google
In order to make sure that his plan works, Julian knew that he must leave work an hour early that day, so he did everything necessary to get the go-ahead from his boss. As he was driving to the jewellers, the unexpected happened – Julian’s car broke down. Not only did he need to get his car towed to a garage but he also needed to find a way to the jewellers and restaurant. The last thing he wanted was to worry Sophie with his car problems, so he called the restaurant instead. He made sure that they knew to look after his wife if she arrived before him and to let her know that he was on his way.
Julian also called a towing company and a taxi both of which he found online thanks to their strong Google business profiles. Their listings were clear and comprehensive which made it so much easier and less stressful.
Why this is good for you…
Without Google, Julian would have been stuck on the side of the road while trying desperately to find the phone number for a towing company! As a business, it’s important to understand that being on Google doesn’t only help the customer, it also helps the business by:
- Making your company easier to find
- Creating trust between you and your prospective clients
- Helping clients find their way to you thanks to your precisely pinned location
- Showing local results that are relevant to their search and within close proximity
- Helping build your online presence and credibility
All’s well that ends well…
The good news is that Julian made it to his date on time! He was able to provide his taxi driver with precise directions to the jewellers where he had the driver wait while he picked up his personalized gift, before instructing the driver exactly where to go in order to reach the restaurant as quickly as possible.
As soon as he arrived, he saw Sophie being seated at their favourite table. He composed himself, tucked the gift wrapped necklace in his jacket pocket and walked over to the table where Sophie was staring at the beautiful bouquet. She was as delighted to see him as he was relieved that he didn’t keep her waiting.
Why this is good for you…
Google is out there to help grow your business. It’s up to business owners to take the necessary steps and since this can be quite an involved and ongoing task, there are professionals out there who know exactly how to funnel business your way!
- Attracting new clients
- Managing their online information
- Building a strong positive and credible reputation
- Reading and responding to customer reviews
- Gaining a better understanding of their target audience
HOW MANY BOOKINGS ARE YOU MISSING ?
Some 80% of Google searches are carried out on smartphones and tablets – each search will present the customer with the most popular results in the local area.
There are over 6 million searches per month using a mobile device searching for ‘restaurants near me’ for example.
It is imperative that this page has been optimised correctly in order to capture traffic which leads to new customers. Each search offers several calls to action aswell as links to your website.
Once optimised, the next challenge is to aim for a higher ranking and to stay there.
We can get you there – it’s what we do!
Try a search on your phone right now! Type in the name of your venue first to see how your maps page looks, then try something a little more speculative, e.g. ‘Gastro pub, Poole’ and see where you’re listed.
Speak to an agent today for a short demonstration of how GoMapMyBusiness can help your business listings on Google.