Reputation management is as important as ever and, with even more businesses out there competing with one another, it makes a positive reputation that much more valuable! All businesses, including the hospitality industry, have become increasingly aware of all the positive and negative feedback now online and how quickly a slightly disgruntled customer can become completely irate.
The importance of a positive online reputation
When you have a positive online reputation, you will enjoy some fantastic benefits. Some of which include:
- give your competitors a run for their money
- encourage new business
- maintain a positive relationship with your existing clients
- attract more traffic to your site thanks to positive online reviews
- greater ROI and rewards for your online reputation management efforts
- create trust through transparency
Factors that influence your online reputation
Your online reputation depends on what others are saying about you online. When a customer writes a review or comment online, this reflects on the quality of your business, services, and/or products. Your reputation is largely determined by reviews found on independent review websites. However, feedback received via social media can also affect your reputation. Whether positive or negative, it’s also important to keep track of these comments and respond in a timely manner in order to keep your customers happy.
How we tackle reputation management head on
Our active approach to reputation management ensures that customer concerns are addressed with a sense of urgency. It goes beyond simply replying to online reviews and comments, but also offering real solutions to problems within a reasonable time frame. Our efforts are continuous and ongoing so that your business remains ahead of its competition. This is a time-consuming as well as time-sensitive task, all the more reason to hire true professionals!